Client

A public school (Under NDA)

Project

Deployment and managing LMS

Project

While pitching several prospects about the benefit of LMS and how it helps in overall marketing of a school, one of a renowned public school on the region contacted us and explained how they fall short of growth. They are getting tough competition from the other schools. Their financial graph for the last two years was downward.

Categories
  • Web Apps for Schools
  • Mobile Apps for Schools
  • AI/ML for Education
  • Marketing

1.
Revamp the Website

We found out there were little digital presence for this school. Our first aim was to deploy a stunning website. We chose the popular CMS system, WordPress and deploy a theme with few essential plugins.

2.
Drive traffic to your website with free Online Courses

Next, we installed a plugin called Learn Press and it's best-supported theme Eduma to publish free online courses. We suggested courses should be diverse in nature, just should not be confined to traditional syllabi.

3.
Make every course available in all devices

We deployed the LMS over the cloud so we leveraged the power of Streaming. All the videos are streamed for all devices such as browsers, Mobile, Tablets and TVs

4.
Automate social media and SEO related process using Artificial Intelligence (AI)

Behind the schene whenever a new video or course is published, we made programs to crawl the video content and textual content and frame various Social Media Post template. Natural Language Processing (NLP) and AI/ML models are used to automate the process.

Check out this video tutorial

Digital and Content Marketing Strategies for Schools

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